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Sooner or later, all online businesses realize the importance of communication between the business and its customers. The secret to successful communication is in fact quite simple: never leave your customer alone, face-to-face with the newly purchased product. A friendly after-sale follow-up email may not only save you a return, but in fact opens door to an upgrade or an up-sale, such as offering a subscription to a year of technical support or an extra component or module to your product.
Keeping in touch with your prospective clients who haven't made a purchase yet, but expressed their interest in your product or service by giving their email address is a great opportunity to make a sale.
Contacting customers one by one, while a ... |
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