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The use of audio on web sites has a dramatic effect on your visitors' response to your sales message. In the world of online marketing, the main driving force that makes people place an order is credibility. A lot of people are hesitant to buy anything from some "anonymous" web site. By simply adding your voice to your web site, your customers can connect with you on a more personal level and overcome one of the biggest marketing barriers - thereby making them place an order.Adding streaming audio on your web site not only adds a more professional appeal and personal connection to your visitors, it literally forces your visitors to respond more positively to your sales pitch.
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