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The CVP optimizer uses the Markowitz-Sharpe approach as applied to planning, logistics and marketing models to increase profitability of a company’s production and trading activities. Any purchases and sales are regarded to be portfolio investments with predicted returns on the investments optimized. The program shows how to plan prices and how to schedule product output volume so as to maximize the rate of monetary income flow. The program constructs a graph for a group of products as well as for each individual kind of product taken separately; based on the information on cost price, pricing and demand, the graph represents the relationship of the marginal income expectation and the variable expenses (the variable expenses are
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